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About Pune
Today’s Pune Multi-cuisine restaurants, spas, tattoo parlours and lounge bars … the Pune of today is very different place, a city with a buzz that appeals to all age groups. It’s an ambience that is reflected in the real estate market as well, as it caters to the young and upwardly mobile clientele looking for global lifestyles in this once traditional city.
The primary catalyst for Pune’s residential market has been the IT and ITeS sector followed by the automobile industry. Professional opportunities coupled with favourable climatic condition makes Pune an ideal residential destination for the new global Indian.
With heavy influx from several Indian cities, especially Mumbai, owing to its proximity, Pune has developed dramatically in the last decade, adapting to a cosmopolitan lifestyle.
It’s a change that is being reflected in new residential projects, replete with amenities designed for high-end lifestyles – swimming pools, gymnasiums, clubhouses, jogging tracks and much more, all designed for people who believe in living life to the fullest. Today, a home is a mirror image of its occupants who are well-travelled, contemporary and classy; every individual would like to have a house that reflects this identity.
“Earlier Pune used to be a very traditional market but now it’s buzzing with various activities. One can see youngsters with the ability to work hard coming down to Pune for better career prospects.”
“The current generation of homebuyers in India’s larger cities have had international exposure to some degree or the other. When it comes to home buying in cities like Pune, there is a definite trend towards demand driven by aspiration for a more spacious, lifestyleenhancing deal. Residential developers are well aware of this fact. The first – though by no means the most relevant – indication of this is the fact that a majority of residential projects today have names with global connotations. The more important manifestation of developers’ efforts to cater to the demand for a more evolved lifestyle quotient is the increasingly luxurious amenities that they offer in their projects.”
Amenities such as biometric locks, mobile operated air-conditioners, Italian flooring, top-of-theline finishing, fixtures, and terrace garden on every floor are some of the mandatory concepts for these high-end homes. Interior designers and architects are also working towards providing high-end facilities to customers. Customers look forward to a house which is well furnished and involves minimum changes after they have moved in.
The city also attracts several NRIs and IT professionals who work abroad and look at Pune as a place to come back to in the future. These people look for a comfortable lifestyle and amenities in their vicinity and are willing to pay extra for premium facilities.
,”The demand is increasing drastically for high-end luxury projects in Pune. Earlier there used to be about two or three projects in this category but the scenario is fast changing. Presently, there are ample projects by various developers catering to the needs of highend customers. These projects start anywhere from Rs 1.5 crore and can go upto Rs six crore. Facilities like a bigger ceiling, private pool or a pool deck, 100 per cent power back-up, fully furnished kitchens with chimneys, dedicated car parks for two, completely controlled home automation and security systems are what differentiate these luxurious projects from other Grade A++ projects.”
“Areas like Koregaon Park, Kalyani Nagar, Kharadi,Viman Nagar currently witness a higher number of high-end residential projects. However, areas like Balewadi, Hinjewadi, Aundh, Wakad, Pimple Nilakh, Vishrantwadi,Dhanori,Vishrantwadi-Lohegaon Road,Lohegaon, Dighi, Kalas are also witnessing a rise in such luxurious residential projects.”
In addition to these high-end facilities, upmarket customers are also opting for smart and ecofriendly features.,
Buyers Prefer Barring the location and builder’s reputation, what really interested us in this project are the eco-friendly features. We practise solar water system and rain water harvesting. The advantage of rainwater harvesting, apart from reusing water is, we get compensated from the corporation for practising it. Other smart features like Video Door Phone (VDP) and ample space for greenery and lawns, special children’s play area were appealing enough for us to shift here.”
Developers are now pulling all stops to cater to this growing segment of society – and discovering that the new Punekar not only finds value in such projects, but is also willing to pay a premium for them!
